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In this issue of TILE Magazine, we focus on current tile trends and waterproofing and sealers that are crucial to every tile installation. Through a detailed trend report, see how the current pandemic has been affecting the tile industry, and browse a selection of some new tile collections that were introduced this year. Also make sure to check out two detailed technical focuses by industry professionals and the catered product showcase, which highlights the newest waterproofing and sealer products on the market.
Waterproofing and crack isolation membranes are widely used in the tile industry as part of substrate preparation prior to the installation of ceramic tiles or similar rigid materials. Membranes that deliver crack isolation performance are intended to maintain their integrity during movement of the substrate and thus prevent tile cracking.
At the southern edge of Los Angeles County in California is a wealthy city known as La Cañada Flintridge. Before the city’s incorporation in 1976, it consisted of two distinct communities, La Cañada and Flintridge. La Cañada derives from the Spanish word “cañada,” which translates to ravine or canyon, while Flintridge was named after its developer, former U.S. Senator Frank P. Flint.
In building, the magic happens when a safe, timely, durable and cost-effective project is delivered by the contractor. And, without a doubt, waterproofing when and where necessary is the most critical component of any finish construction assembly.
Tile industry veteran, Dave Godlewski, vice president of the ceramic division of The Belknap White Group (BWG), shares some interesting outlooks on tile trends for 2020
In this edition, we sat down with Steven LaGrou, former vice president of sales and marketing for the M-D Pro division at M-D Canada, who just retired after 47 years in the floor covering industry. LaGrou will continue to offer his expertise to M-D Pro on an as-needed, consulting basis and will help in the transition of his replacement.
Although many of us thought this pandemic would be long gone by now, it has now become a matter of adapting to the changes. Over the last six months, countless businesses have been affected and we are now starting to really feel it. The new normal isn’t exactly desirable, but we are all just trying to cope and move forward.
GoldPlus™ from Bostik is a ready-to-use, roller-applied latex waterproofing and anti-fracture membrane for use beneath thinset ceramic tile installations on vertical and horizontal surfaces. GoldPlus™ exceeds the requirements of ANSI A118.10 and ANSI A118.12 specification for crack isolation membranes.
