The Specialty Products Division of United States Gypsum Co. has extended its partnership with Alcorp Marketing. Alcorp has been involved in all areas of the division, to aid in product development, application recruiting, training, field quality control and the promotion of the Levelrock Brand Floor Underlayment family of products.
The partnership is intended to help expand the overall market for gypsum-based flooring underlayment products and U.S. Gypsum's recently launched line of non-gypsum engineered cements, according to the Specialty Products Division.
"The partnership maximizes the strength of two industry leaders," said Phil Ciesiulka, general manager of the division. "Our customers will continue to benefit as we introduce and support revolutionary new products and services to the flooring marketplace."