(From left to right) Mark Huarte (ceo Arizona Tile), Marcio Muller (general manager, Eliane) and Mauro Couto (west coast sales rep, Eliane).

Eliane Ceramic Tiles’ recent annual distributors meeting gave its partners a first glance at the company’s new products, allowing distributors to contribute marketing ideas for these products. Held in Miami Beach, Fla. and hosted by Eliane president and ceo Edson Gaidzinski, Jr., the Brazilan company’s two-day event provided its distributors with new product info, the chance to implement product sales strategies and to discuss industry trends and future goals with Eliane.

Of the event’s most noted product lines, Eliane’s new multifaceted rectified porcelain series, Versatile, caught the eyes of many distributors.

“Eliane is launching some great new products for the U.S. market,” said Mark Huarte, ceo of Arizona Tile. “This show is always a big opportunity to catch up with people we have been doing business with for years.”