Glazed porcelain tile

Attendees of this year’s Coverings will be privy to many new porcelain tile products. Many of these introductions feature glazes and finishes that reveal unexpected special effects. Brazilian manufacturers have integrated these new trend-setting styles into their portfolios of specialized products, bringing together the beauty and long-lasting style of ceramic tiles. The following are just a sampling of what Brazilian exhibitors will offer during Coverings.


Chiarelli will unveil its new glazed porcelain tile collection that includes shiny and metallic effects, as well as rectified products. Chiarelli points out that glazed porcelain tiles do not need to be polished (polishing is a process that gives a false impression of beauty and is often performed after the tile has become dirty). The glazing processes that Chiarelli utilizes produces tiles with long-lasting beauty.

Embramaco Group

Embramaco Group launches its newest addition, Brazilian Stones. These rectified and modular-laying products offer anti-slip protection, even in the rain, making it suitable for outdoor areas such as pools, ramps and sidewalks. Available in several sizes (40-by-40, 20-by-40 and 20-by-20cm), and in five shades (Arenito Bege, Arenito Ocre, Lagoa Santa Cinza, São Tomé Marfim, and São Tomé Ocre). Embramaco has also launched several new lines, including Colors, Architect, and Vintage.

Ceusa's Mojave porcelain tile


Ceusa will present several new looks to its dazzling porcelain tile line, including Gres All Polished, Gres Legno and Satin. Highlighting the collection are Porcellanato Trebbia and Mojave, Rapolano, Natura, Pérgamo, Samarcanda, Luminare and Marmi.

Gyotoku's animal skin in the new Carmine shade


The Gyotoku factory is launching new porcelain tiles that showcase trends utilizing the latest advancements within the industry. Lapatura is a high-class effect that adds sophistication, the Manhattan line offers an oxidized tile, and the Dijon line mimics delicate tissue paper. Completing Gyotoku’s introductions are: Legno Lucida, which replicates the look of wood; and Croma City, where no two “stone look” tiles look alike. Also added to the company’s product line is Carmine, a new animal skin color. With these additions, Gyotoku carries one of the most complete collections of porcelain tile.