Letter From The Editor: Ceramic Tile Industry Continues to Grow Despite Cooling Housing Market
These and other economic factors which affect the ceramic tile industry are presented in detail in this issue of TILE Magazine, in the third annual State of the Industry Overview. Special thanks to the Tile Council of North America for presenting this important information to our readers. Having the right data is crucial to understanding our market, but it's equally important to understand what's going on in the minds of the key decision makers in the industry. With that in mind, we created a new feature, the TILE Industry Viewpoint. In this eye-opening feature, TILE Magazine spoke to some of the key figures in the ceramic tile industry, to find out about current market conditions, their predictions for the future, and their strategies for growing the industry. While the opinions of those interviewed vary widely, they seem to share a common thread of optimism regarding the long-term outlook for the industry, as well as confidence in the ability of ceramic tile to capture increasing market share from today's fashion conscious consumers.
Having recently attended the world's largest ceramic tile exhibition, Cersaie, I share this optimism and confidence in tile's ability to capture the consumer's attention. It is always amazing to witness the myriad forms that ceramic tile can take, from simple rustic designs and subtle shades to the most ultramodern shapes and textures and bold new colors imaginable. Whatever the consumer is looking for, whether it is old world stone or ultra chic shimmering metal, tile can achieve the desired look. It is this ability to appeal to almost everyone that holds the key to tile's ongoing success.