Florida Tile’s new porcelain plant in Lawrenceburg, KY.

Jim Cuthbertson, vice president of marketing for Florida Tile, discusses the company’s latest product introductions with distributors.

Florida Tile celebrated the opening of its new state-of-the-art porcelain tile plant in Lawrenceburg, KY, offering tours of the facility to Florida Tile employees as well as members of the press. Local and state political leaders were on hand for the ribbon-cutting ceremony.

The new porcelain production facility has been producing porcelain tiles since the beginning of July, and will increase its production during the next several months. The new facility will allow the company to respond to the changing needs of its customers with high-quality products, while increasing service levels and enhancing efficiency, the company stated.

By leveraging its shared R&D between the United States and Italy, Florida Tile will be able to introduce a number of new porcelain products inspired by the U.S. market, co-developed in Italy and produced in the United States.

“We are determined to make Florida Tile the best brand in the United States,” said Emilio Mussini, chairman and president of Florida Tile. Mussini explained that the Panaria Group’s investment in the new facility demonstrates the commitment of the company to long-term growth in the U.S. market.

Set to expand its capacity to exceed 70 million square feet per year, the new plant, together with its national distribution center, directly owned branches and distribution network, is one of the cornerstones of Florida Tile’s aggressive expansion strategy.

“Panaria chose Florida Tile because of the strength of our distribution network,” said Tom Graham, vice president of sales for Florida Tile.