LATICRETE recently sponsored the race car of Taylor Broekemeier at Lime Rock Park in Lakeville, CT, in race No. 4 of the 2008 Volkswagen Jetta TDI Cup series, an eight-event season in the world’s first racing series designed to be “green.”

Broekemeier, a 21-year-old junior at Colorado State University, is the son of Brent Broekemeier, vice president of the Rio Grande Co. in Denver, a long-time LATICRETE distributor and a member of the LATICRETE MVP (Most Valued Partner) program.

LATICRETE selected race No. 4 of the Volkswagen Jetta TDI Cup to support Broekemeier in a series designed by Volkswagen to bring an environmentally responsible focus to the world of motor sports. Volkswagen’s goal is to demonstrate that there is a short to medium term solution to harmful vehicle emissions through their clean-diesel fuel technology. The entire race series has been certified carbon-free in a partnership with CarbonFund.org. The factory-prepared and maintained 2009 Volkswagen turbo-diesel Jetta gets 25 mpg in racing conditions, and in normal driving conditions will return 36 mpg in the city and 52 highway mpg.

“This was a huge opportunity for me. Ever since I was four-years old I have always wanted to be a race car driver. LATICRETE stepped up financially and helped me reach that goal…the deciding factor for them was the environmentally friendly aspect of this race. They wanted to know all about the green aspect, and most of the questions they asked after the race were on that topic.”

Despite tire issues in race No. 4, run in conjunction with the NASCAR Camping World Series weekend of races at Lime Rock Park, Broekemeier finished 11th out of 30 drivers, three spots down from his qualifying position of eighth going into the race.