International trends in floor coverings, sustainable products, advanced technologies and innovative designs have been unveiled during Expo Revestir’s first day. Now until March 27, Sao Paulo’s Transamerica Expo center is expecting 40,000 visitors from 65 countries, with 180 exhibiting companies.

Check back daily for updates fromTILE’ssenior editor John Moore, who is attending the show.

Despite the weakened global economy, Revestir 2009 opened successfully with 35% more registered attendees than the previous year. Overall, 40,000 visitors are expected this year, representing a total of $150 million in business.

Organizers of Revestir 2009 and the concurrent Kitchen & Bath Show held a press conference on the opening day of the shows, which are celebrating their seventh year. Attendance for Revestir has increased 35% over the previous year, while attendance for the Kitchen and Bath Show is up 20% over the previous year. Pictured (L to R): noted architect Daniel Libeskind; Antonio Carlos Kieling, supervising director of Anfacer; Ligia Amorim, director of Nielsen Business Media; architect Richard Macri; Lauro Andrade Filho, director of Anfacer.