Organizers of Coverings 2010 says exhibitors will be given a new opportunity to showcase their tile and stone products and capabilities using a new YouTube portal.

The Coverings You Tube channel will be accessible in November via the Coverings website. “It’s yet another initiative being implemented this year to drive attendance and expose new audiences to the international show of ceramic tile and natural stone, April 27-30, at the Orange County Convention Center in Orlando, FL,” organizers say.

YouTube has proven to be an integral component of the social networking revolution It’s currently transforming the way everyone does business, and now we’re helping our exhibitors tap into it,” said Jennifer Hoff, president of events for National Trade Productions, which manages and produces the show. We’re excited to offer our exhibitors a new channel, quite literally, via which both clients and prospective show attendees can see for themselves the show-stopping products and invaluable networking opportunities available at Coverings.”

Visit www.coverings.com/youtube to view an example, and to find instructions for uploading videos.

For more information on attending or exhibiting at Coverings 2010, visit www.coverings.com or contact NTP, Coverings Show Management, at (703) 683-8500.