Q.E.P. Co., Inc. today unveiled a new visual identity for the corporation. “After 30 years of the QEP logo being used interchangeably as a brand logo and a corporate logo, the company took a giant step forward in further defining the company as a whole; the parent company to a worldwide family of subsidiaries and an international network of brands and products,” notes Q.E.P.
The new logo is part of the company's effort to “expand its global leadership position within the flooring installation products and accessories category, as well as structuring the company for growth into new markets and categories.”
“The scale and magnitude of this worldwide corporate rebranding effort is significant for our business. It establishes an iconic brand identity that will represent our company on a corporate level,” said Jamie Clingan, Q.E.P.’s Sr. vice president of sales and marketing. “We utilize many different brands throughout the world and many of these brands operate independently to maximize their market share; however the corporate identity refers to who we are as a whole, not just what we sell.”