The Porcelanite/Lamosa LEED-certified exhibit, achieved in collaboration with Mexican architect Diego Hernandez, underscored the sustainability commitment of the two brands. Aside from incorporating the company’s own recycled content tile products, the 40-x-60-foot booth featured plywood displays that appeared to be recently unpacked from the shipping containers and were used to create a perimeter wall of the space. All construction materials used in the booth were recyclable or featured recycled content.
At American Marazzi Tile, the concept was a space that had to work for both Marazzi and its sibling brand, Ragno. Above all else, it had to be a practical space focused on selling, which it proved to be even during periods when both sides of the booth were packed with visitors. Several meeting rooms helped define the inner space separating the two brands, and there was an abundance of product exhibited, though it was never overwhelming because of the discreet treatment of the displays. Another important design characteristic was the modular configuration, allowing the space to expand for future trade shows both laterally as well as upward with a second tier addition, if required.
Coverings 2011 is set for March 14-17 at the Sands Expo and Convention Center, Las Vegas. For more information on attending or exhibiting, contact NTP, Coverings Show Management, (703) 683-8500.