New attention-grabbing shapes, sizes, and materials, highlighted by sustainability efforts, mark the 22nd edition of Unicera in Istanbul, Turkey.

VitrA


Shine by Ege Seramik

Organizers of the 22nd Unicera International Ceramic Bathroom Kitchen Fair, held annually by TUYAP in cooperation with Turkish Ceramics Federation and TIMDER (Association of Sanitary Installation and Construction Materials), say the recent exhibition held in Istanbul, Turkey (April 7-11) was the “largest participation in the ceramic industry.”

Amur by Graniser

The fair welcomed 197 companies and company representatives from 12 different countries this year, creating a large commercial potential by meeting the leading ceramic buyers and manufacturers from Middle East, Middle Asia and the Balkans.

Snake, from KALE's Reptile Series

Hıghlighting the five-day event was the project, ceramİSTanbul, prepared by Hacettepe University’s department of ceramic, faculty of fine arts Mutlu Başkaya, that featured 44 artists who presented a panorama of half-century old modern Turkish ceramic art.

Kutahya Seramik

Sustainable Design & Unicera

Sustainability and eco-design were at the forefront of several presentations, including that of Dr. Han Brezet, Head of Sustainable Design Department of Faculty of Industrial Design Engineering, University of Delft, Netherlands.

Brezet was followed by Micol Costi of Milano, who heads the library and material research department of the Italian research team of Material ConneXion. With his important works on sustainable materials, Costi provided the industry representatives with timely information on this topic.

Another well-attended session was “TURQUALITY,” the “only branding program in the world sponsored by a government,” say Unicera organizers. Welcoming Feyza Erdoğan, Assistant Specialist in Branding and R & D Support Agency Directorate, General Directorate of Export of T.R. Prime Ministry Undersecretariat of Foreign Trade as one of the speakers, panelists discussed the development process, vision and objectives, as well as support, the brand program, an automation system, and more.

Unicera is held annually during the month of April. For more information, visit www.unicera.com.