Ceramic Tiles of Italy and its member manufacturers are ready to treat Coverings attendees to a true Italian experience. Visitors can always count on high design and hospitality. Sustainable offers, which were found in almost every Italian booth at last year’s show, will play an even larger role in the 2010 edition.
Now in its second year, the Ceramic Tiles of Italy central exhibit at Coverings (Booth #4623), designed by minimalist architect Michael P. Johnson, will be clad in tile from countertop to bottom to show the versatile, durable and hygienic properties of this building product. Manufacturers featured in the 2010 space include: Refin Ceramiche, Lea Ceramiche, Verde, Marazzi, Casalgrande Padana, Etruria Design, Provenza, Laminam and Caesar.
Selected for their color, clean lines, modular forms and innovative sizes, many of the tiles have also been produced using a percentage of pre or post-consumer recycled content. The exhibit will feature a ventilated wall façade clad in large format Italian porcelains, which will be used to demonstrate the ease of installation and technical benefits of this energy-saving system.
On the subject of sustainability, Ceramic Tiles of Italy’s Green Card, a popular educational tool, will be updated to reflect the new additions to LEED certification and ANSI. Dealers can come to the booth (#4623) to request to have copies sent to their showrooms. Visitors can also pick up a copy of the newest edition of S_tiles: Italian Tiles Towards Sustainability.
When it comes to hospitality, Ceramic Tile of Italy pulls out the stops. Show attendees will enjoy typical treats including traditional pasta dishes, wines, cappuccinos and espressos each and every day at the booth. During the last hour of the show Tuesday through Thursday, Ceramic Tiles of Italy will also participate in the show’s cocktail hour, a fun addition to this year’s fair.
In terms of events, the Ceramic Tiles of Italy Press Conference will take place April 28 at 4:00 p.m. Winners of the 2010 Design Competition, which was done digitally this year, will also be announced at this time. After the conference, Ceramic Tiles of Italy will host its annual cocktail party, set up this year as an Aperitivo Italiano, from 5:30-7:00 p.m., where regional aperitifs and appetizers will be served. The North American Distributor Award winner will be announced at this time as well. This distinction celebrates the close connection between Italian tile manufacturers and their valued American partners.
The Italian tile industry will also be one of five sponsors taking part in the Installation Design Showcase, an initiative organized by Coverings and the National Tile Contractors Association. Assigned Universal Bath design, Ceramic Tiles of Italy manufacturers will work with Florida-based designer Alena Capra of Alena Capra Designs to create a 10-ft. x 20-ft. vignette that reflects her signature style, while showing the beauty of Italian ceramic tile. It will be built on-site at Coverings by NTCA installers and celebrated on Thursday afternoon at an event on the show floor.
For more information on Ceramic Tile of Italy events at Coverings, visit Coverings Insider.