Daltile signs on to new Discovery Channel series
The show follows Charlie Frattini, “New York Construction Extraordinaire,” and his team of contractors and designers as they find businesses that are in danger of failing due to botched, delayed, or impossible construction jobs and rescue them from their construction woes.
“Television product placements are a key element of Daltile’s public relations efforts. Shows like Construction Intervention are great vehicles for showcasing many of our most stylish products, while demonstrating how they can be used to create beautiful rooms,” said Lori Kirk-Rolley, senior marketing director for Daltile. “The feedback we get from our participation is amazing. It’s energized both Daltile’s employees and dealers, as well as our customers.”
During the first season of Construction Intervention, the show’s designers have used a variety of stylish Daltile products, including Timber Glen, P’Zazz, Egyptian Glass, Metal Fusion, Veranda, Concrete Connection and others.
New episodes air Fridays at 10 p.m. EST. Visit www.discovery.com/construction for more details.
As part of Daltile’s public relations efforts, the company provides tile to numerous high-profile television programs on Discovery Channel, DIY Network, HGTV, A&E, and most notably ABC’s Extreme Makeover: Home Edition.