Daltile has signed on for the inaugural season as tile provider toConstruction Intervention, an all-new Discovery Channel series.
The show follows Charlie Frattini, “New
York Construction Extraordinaire,” and his team of contractors and designers as
they find businesses that are in danger of failing due to botched, delayed, or
impossible construction jobs and rescue them from their construction woes.
“Television product placements are a
key element of Daltile’s public relations efforts. Shows like Construction
Intervention are great vehicles for showcasing many of our most stylish
products, while demonstrating how they can be used to create beautiful rooms,”
said Lori Kirk-Rolley, senior marketing director for Daltile. “The feedback we
get from our participation is amazing. It’s energized both Daltile’s employees
and dealers, as well as our customers.”
During the first season of
Intervention, the show’s designers have used a variety of
stylish Daltile products, including Timber Glen, P’Zazz, Egyptian Glass, Metal
Fusion, Veranda, Concrete Connection and others.
New episodes air Fridays at 10 p.m.
EST. Visit www.discovery.com/construction for more details.
As part of Daltile’s public
relations efforts, the company provides tile to numerous high-profile
television programs on Discovery Channel, DIY Network, HGTV, A&E, and most
notably ABC’s Extreme Makeover: Home Edition.
Daltile signs on to new Discovery Channel series
May 11, 2010