Both shows offered an ideal venue to showcase the latest technology and architectural solutions from Tile of Spain branded manufacturers.

Porcelanosa’s Trento in Rojo

During this year’s AIA National Convention in Miami and Chicago’s NeoCon, visitors learned why architects worldwide are joining in the mantra, “Yes, We Choose Spanish Ceramic.” Both shows offered an ideal venue for Tile of Spain to showcase the latest technology and architectural solutions from Tile of Spain branded manufacturers.

AIA National Convention

The American Institute of Architects 2010 National Convention was held at the Miami Beach Convention Center from June 10-12. Tile of Spain and Stone from Spain occupied 1,600 square feet of the Stone & Tile Pavilion and featured six prominent Spanish ceramic companies showcasing their newest products

At the booth, Patti Fasan, Tile of Spain’s ceramic tile consultant, offered a series of CEU seminars including basic specifications for ceramic tile, defining porcelain tile technology and environmental ceramic tile.

NeoCon 2010

Booth #7-8086 at Chicago’s iconic Merchandise Mart was a gathering place for visitors to see Spanish product up close and personal, learn more about trends in ceramic tile and to tour varying regions of Spain through authentic wine and cheese selections.

Patti Fasan again added an educational component by taking visitors through the emerging trends in the ceramic industry with “Ceramic Skin: Form & Function 2010”, a seminar for the commercial design specifier. Vibrant images offered a glimpse of color, texture, size and shape of ceramic that today’s consumers are looking for to customize and personalize home spaces and work places. Beyond simple wall and floor specifications, the presentation revealed new opportunities, applications and sustainable technologies recently unveiled by the ceramic industry which are being adopted globally by design professionals.

Trencadis Innovacion showcased at the Palau de la Musica in Valencia, Spain

A Showcase of Products

Azulejera Alcorense featured Acropolis, which replicates Greek marble in three colors with a black compliment; Luxor, an 8” x 12” and 12” x 12” floor tile that offers the look of a Turkish travertine marble in a matte finish; and Delta with its classic marble look captured.

Ceramica Elias offered the Provenca Series which appears as an aged, worn product with a rustic appearance.

Emac Complementos launched new products this year -Slim Range, Anti-Slip Solutions and decorative profiles - created by international fashion designer Francis Montesinos. These products feature delicate designs, whimsical patterns, and Swarovski crystal embellishments.

In addition to its SlimmKer Collection, Inalco showed the Sensations Collection, the result of a joint venture between Inalco and architecture studio Bunch, S.L. headed by Sara de la Mata. This collection offers an alternative vision of environmental materials in their purest state, as seen in Art Clay, Concrete and Wood series.

Keraben’s newest introduction is the Urban Collection, a compact and resilient porcelain material that’s highly technical with strong aesthetic value. The technical properties make it highly resistant to scratches, heavy wear and tear and stress. With 80% recycled material recovered during the production process for water, clay, combustible energy and raw materials, Urban also offers applications for sustainable architecture, ventilated façades and elevated technical floors.

Natucer earned the Alfa De Plato Award for its new architectural collection LifeArq, an innovative wall solution for architecture and urban environments. A study of light and space resulted in four classes of ceramic, including Bamboo, Ivy, Scale and Channel.

New products from the Porcelanosa Group include: Qatar, inspired by desert sand patterns in a 12” x 35” wall tile format; London, which emulates a sense of movement with a sonic wave pattern, heightened by the soft sheen of a pearlescent glaze; Bardiglio, a large format polished porcelain floor tile; and Trento, with its alternative take on mosaics using irregular shapes and two-toned color.

Roca Ceramica displayed new products that offer a wide range of design, including: TopGreen, an ecological collection that includes two series with 80% recycled content certified by third-party certification agency Bureau Veritas; Rock & Rock, a double-press, through-body porcelain collection, including the large format 24¨x48¨ sizes; Color Collection, a large selection of colors for glazed ceramic tiles; Dot Mounted, a collection of 2” x 2” dot-mounted mosaics of glazed porcelain; Avila, a through-body porcelain series in a range of beige, grey and brown colors; Orion, a double-load rectified porcelain; and Rock Art, Roca’s complete range of natural stone mosaics.

TAU Group’s subsidiary Porcelanatto, showed the results of its partnership with international designer Karim Rashid in NO-Stalgia. The four collections are created in a 23.6” x 23.6” format and four colors each. Using sinuously geometric forms and intricate lines to create optical effects, they showcase a pioneering design concept in the international ceramic sector.

Trencadis Innovacion specializes in the production of trencadis, Mediterranean style mosaics formed from irregular shaped fragments of ceramic tile, porcelain or natural stones. This ornamental finish comes in mesh-mounted panels with a patented border to achieve a seamless appearance.

For more information on Tile of Spain, visit