In its continuing efforts to reduce the show’s environmental footprint, organizers of Cersaie has launched a three-year project - Cersaie for Sutainability - with the goal of reducing energy requirements and the production of waste, making this 29th edition of the show the first trade fair outside the environmental sector to focus strongly on sustainability.

The project will be pursued in cooperation with BolognaFiere and will consist of six initiatives, some of which will already be implemented this year with a view to initiating an ongoing process of improvement in Cersaie’s credentials as a sustainable trade fair.

Beginning with the 2011 edition of the show, FSC certified eco-friendly paper will be used for all publications and printed material. As for communication, the institutional stand will be reorganized as a “green area” for publicizing the initiatives and results achieved by the sector in terms of sustainability. There will also be a focus on visitor transport through an agreement with Trenitalia to apply special fare reductions on the high-speed rail line to and from Bologna.

Cersaie 2012 will focus on water, electrical energy and waste. The waste produced in the pre-exhibition set-up stage will be monitored this year, then in 2012 a program will be introduced to encourage the separate collection of paper and plastic. This will include providing a larger number of collection points, setting up separate waste collection islands and launching a program to convert waste into building materials. Last but not least, the project will focus on electricity and water consumption. On the basis of variables measured at this year’s show, initiatives to reduce consumption will be introduced in 2012.

Cersaie 2011 will be held in the Bologna exhibition center from Septemeber 20-24 in Bologna, Italy. For more information, visit www.cersaie.it.