CMA to host free webinar on branding, June 15
Construction Marketing Association Chairman Neil M. Brown will share highlights of his book "Branding Best Practices," including naming strategy, logo and identity, sub-branding and results of an industry survey on branding. Additionally, Carla Johnson, principal at Type A Communications, will share examples of brand messaging in the construction industry.
“Effective branding in construction is critical for many reasons. The category is more competitive than ever, and a great deal of loyalty canexist for certain brands," Brown said. "This webcast will share all aspects of branding, and provide case study examples of branding."
To register for the free Advanced Branding Boot Camp Webcast, visitwww.constructionmarketingassociation.org/CMI_Events.cfm.