Unicera drew attention to exhibitors' specially designed stands, the new trends of the ceramic sector, such as sustainable sanitary ware products and natural stone tiles.

Seranit's fashion and design look.


With its soft and natural look for commercial environments, Shell from Kale mimics the look of natural Bluestone.

In its 23rd year, Europe’s third largest Ceramic Bathroom Kitchen Fair Unicera brought the ceramic sector to Istanbul, Turkey. During the fair, organized by Tuyap Fair and Exhibition Organization, ceramic tiles, vitreous wares, pools, saunas, bathroom and kitchen furniture, accessories and publications relating to these industries were exhibited side-by-side in early March. By gathering visitors and exhibitors alike from Europe, the Middle East, and Africa, the event created a great commercial potential and achieved its main purpose.

This year, the show was attended by 60,841 people from 71 countries with 3,530 foreign visitors - confirming the international nature of the fair. According to statistics from 2010, the 22nd edition was visited by 53,394 visitors from 69 countries. Based on these figures, a 14% growth in total number of participants and 50% growth in foreign visitors prove that Unicera is one of the best ceramic fairs in Europe.

Twenty-seven companies from Turkishceramics Promotion Group participated in this year’s edition, including: Altin Ceramic, Bien Ceramic, Creavit, Dogvit, Duratiles, Duravit, Ece Sanitary Ware, Ege Ceramic & Sanitary Ware, Graniser, Granist, Hitit Ceramic, Idevit, Kale (Canakkale Ceramic – Kalebodur), Kutahya Ceramic, Pera Ceramic, Sanovit, Seramiksan, Seranit, Serel, Sogutsen Ceramic, Tamsa Ceramic & Granite, Termal Ceramic, Turkuaz Ceramic & Sanitary Ware, Umpas Ceramic, Usak Ceramic, Vitra, Yurtbay and Yuksel Ceramic.

Ege Ceramic’s latest introduction takes inspiration from the natural graining and texture of wood.

While these companies drew attention with their specially designed stands, the new trends of the ceramic sector, such as sustainable sanitary ware products and natural stone tiles, were also exhibited. With digitally printed ceramic tiles produced using the latest technologies, Turkish ceramic companies displayed their proficiency and success in using this application to set new trends.

Also during Unicera, the Turkishceramics Promotion Group welcomed guests to its VIP Lounge, which was open to special clients of leading ceramic companies and editors of international industry-specific magazines.

The 24th edition of Unicera will be held in March of 2012 at the Tuyap Fair and Convention Center. For additional details, please visit Turkish Ceramics or contact deryabilal@markam.com.tr.