SASSUOLO, ITALY -- A three-dimensional image of two red tiles leaning against each other to form a roof symbolizing the world of architecture and interior design in the design concept that will be used for the 2012 edition of Cersaie, the international exhibition of ceramic tiles and bathroom furnishings to be held in Bologna, Italy, September 25 to 29.
The image for the 30th edition of the show was created by Grazia Piccininno, a student attending the degree course in Event Design, Management and Communication at the University of Genoa’s architecture faculty.
“A simple but powerful idea that underscores ceramic tile’s increasingly important ability to adapt to the most varied demands of the market, the poster design originates from the competition ‘Beautiful Ideas.’ Based on the concept of ‘Ceramic Evolution,’ it explores ceramic tile in terms of an increasingly rapid evolutionary process that nonetheless revisits the compositional languages of the past,” say Cersaie organizers.
The second edition of the competition attracted 200 submissions from leading design institutes and university architecture faculties throughout Italy. The jury made up of Aldo Colonetti, Diego Grandi, Luca Nichetto, Franco Origoni, Lia Piano and Matteo Ragni chose Grazia Piccininno from the Architecture Faculty of Genoa as the winner.
The competition marks a departure from previous years when Cersaie commissioned well-established Italian and international architects and designers to design the show’s artwork.