The second annual event, presented by the Ceramic Tile Distributors Association, National Tile Contractors Association (NTCA) and the Tile Council of North America (TCNA), began with an optimistic prediction about the future of the tile industry, and it ended with a thought-provoking and emotional recount of heroism in the line of duty on Veterans Day. “Everything in between was just what the leaders of the tile industry needed as they came together to participate in Total Solutions Plus,” the associations noted.
Nationally recognized speaker Dr. Jay Lehr energized the crowd of more than 300 in his opening keynote presentation on the future of the global economy and the role the ceramic tile industry will play in it. Dr. Lehr echoed what many of us in the tile industry have been promoting for some time; the future of tile in the United States is extremely positive. He compared per capita consumption of ceramic tile with other leading countries around the world, and he challenged industry professionals to partner together with one clear and concise message to promote the product over competitive alternatives.
Technical Presentations included several contributions from the NTCA, with Gerald Sloan partnering with NTCA member Greg Andrews on glass tile installations, and with fellow NTCA trainer Michael Whistler on Large Format tile installations. Sloan also worked with representatives from the Materials, Methods and Standards Association (MMSA) on the evolution of grout technology. Live Demonstrations were a highlight of the technical programs.
NTCA member Josh Levinson of Artistic Tile and Recognized Consultant Gregory Mowat delivered an excellent program on stone tile installations.
For the full story of all the events and educational sessions presented during Total Solutions, make sure to check out the upcoming January/February issue of TILE Magazine.