Just outside of downtown Dallas, a vibrant assortment of eclectic antique shops, architectural firms, and design studios have replaced what was once a fading industrial complex. Fittingly, the newest additionin this urban revival area is a design studio, conceived by Daltile and brought to life by designers for designers.
This latest opening is symbolic of the role of leading manufacturers like Dal-Tile Corporation who are enriching the industry while also contributing to the renewal of the communities in which it lives.
The new studio, which features tile and stone in every conceivable shape, color and size, sets a new standard of service for the professional designer. Designed by Gensler, a global architecture, design, planning, and consulting firm, the studio embraces its visitors on a sensory level, enhancing the tile and natural stone selection process by engaging all of their senses.
“The purpose of our new studio is to meet the growing needs of designers, architects and our other customers,” said Lori Kirk-Rolley, senior marketing director for Daltile. “We’re making our full range of product options more accessible, allowing customers to instantly evaluate design options and make the best selection for their projects.”
The studio presents new products in a whole new way. The new product feature area has a variety of resources for customers and showcases the latest tile selections from Daltile, allowing designers to easily see new trends and applications that aren’t yet available in their libraries. The products in the studio are easy to navigate and clearly labeled, making finding a specific product intuitive and fast. Samples are available throughout the studio making them more accessible for Daltile’s customers.
The design studio, located at 1502 Slocum St. in Dallas, showcases several unique architectural areas for designers to experience. “The 6,400 square feet of space includes five vignettes, each with a distinctive flair: two bathrooms, a shower, a kitchen and a fireplace that help residential designers to show their customers what a product or combination of products could look like installed in a finished room,” said Christopher Goggin, Design Director & Lead Designer for Gensler..
“Additionally, the space features a beautiful mural in the entranceway that demonstrates various visual aesthetic options for using tile and provides a wow factor for customers. Both the architecture as well as the tools in this studio really cater to the needs of designers and architects, as well as homeowners, who are looking to design a new space.”
Located in the heart of Dallas’ architect and design district, the studio provides tile and stone design inspiration through a variety of innovative technology resources. The studio features tools that allow designers and their customers to see the final product. The studio has four 42” LCD touch screens, each with several tools including an inspiration gallery of room scenes, an electronic product catalog, and a backsplash designer. The backsplash designer allows users to select backsplash designs comprising of products from our bestselling collections. Then, they can choose the kitchen style most suitable for their project and insert the backsplash into the room design to showcase the products for their clients so they can see what it will look like in the actual space. For customers with residential clients who are looking for tile design ideas, the inspiration gallery features room scene photographs for every room in the house. The Electronic Product Catalog will enable customers to quickly look up a product, specification information, or show a product idea to their clients.
In addition to providing inspiration for new architecture, the design studio is an example of sophisticated design style in itself as the look, feel, and aromas create an unforgettable experience for designers and architects. The space was created to look and feel like a working design firm, with communal worktables and a library space that displays loose tile, creating an extension of a designer’s own work space and providing a professional space to bring their customers. In this library, customers can adjust the lighting to represent different lighting situations at the workstations. This enables designers to test different lighting options with each tile to see how potential product coloring may look in different light. The staff at the studio is made up of designers, which enables studio visitors to receive real world advice, expert opinions and tangible answers to their questions
The studio design reflects Daltile’s philosophy and operating practices for reducing the impact on the environment The designers utilized LED lighting in the studio to minimize energy and cooling costs, a simplified palette of finishes to minimize waste, and building materials with recycled content. The exterior of the building has also been renovated and additional parking has been added. There is now a second entrance to make the studio more accessible to Daltile’s customers.