LEXINGTON, KY --Florida Tilehas announced two significant changes to its sales and marketing organization due to recent growth in its independent and commercial divisions.

Massimo Barbari, previously Executive Vice President of Sales and Marketing for Florida Tile, has been promoted to Product Development of Foreign Panariagroup Brands. 

"In this important role for Panariagroup (which owns Florida Tile), Barbari will employ skills successfully used redeveloping Florida Tile's product portfolio to further support the Panariagroup strategy of international expansion," said Florida Tile President Michael Franceschelli. "Massimo also will have the role of Executive Vice President of Marketing, Product Development and Home Centers for Florida Tile and will continue to report to me as Florida Tile's CEO for these responsibilities. The Director of Marketing and Director of Home Centers will report to him."

Tom Facca has been promoted to Executive Vice President of Independent and Commercial Sales. He joined the company in January 2012 as Senior Director Independent and Commercial Sales.

"This action further supports the recent growth of Florida Tile in the areas of independent distribution and development of the commercial business," said Franceschelli. "Tom Facca will report directly to me as CEO. Reporting to him will be the Director of Independent Sales, Director of Commercial Sales and Business Development and Independent Canadian Sales."