Making its debut in October at the Miami Beach Convention Center in Miami Beach, FL,The International Surface Event East(TISE) will bring together the flooring, stone and tile industries. The exhibition, which is owned by Hanley Wood Exhibitions and includes Surfaces, StonExpo/Marmomacc Americas and TileExpo, will offer the newest products, along with live demonstrations and an extensive education program. The show is scheduled from October 20 to 22, with the education program beginning on October 19.

Online registration is available at TISEast.com, where information is accessible 24 hours a day, seven days a week. Registering in advance will not only save attendees money, but will also allow them to avoid waiting in registration lines at the show. Special hotel rates and room blocks have been negotiated at 13 preferred hotels. From small luxury boutique hotel properties to large full-service hotels, attendees will find accommodations at every price point, conveniently located close to the Miami Beach Convention Center. Guests who book through Travel Planners, the official housing provider for TISE East, will receive the added benefit of complimentary shuttle service to and from the show as well as other special perks offered exclusively for show attendees. For a complete list of preferred hotels and rates, visit tphousing.com/theintlsurfaceevent.

Attendees are invited to celebrate the official launch of TISE East at the Launch Party-By-The-Pool on Monday, October 20 from 6:30 to 8:30 p.m. This after-hours, all-industry event will include an open bar, heavy hors d’oeuvres, music and networking on the grounds of the iconic Delano hotel. Shuttle service will be provided to the party from the Miami Beach Convention Center.

In conjunction with registration opening, the TISE East Mobile App sponsored by FCA Network, is available for iPhone, iPad, Android and Blackberry users. The free mobile app can be found by searching “Surface Event” in the Apple App Store, Google Play or Blackberry World. Designed to make the show experience more productive, the app is a functional tool that allows attendees to search the exhibitor list, access the floor plan, add education sessions and events to their schedule and post on Facebook and Twitter while at the show. Additionally, users can register directly from their device, access hotel reservations, connect with other attendees using the Friends feature or use the QR Code scanner to find out more about exhibitors and products at the show. For a Mobile App tutorial, visit TISEast.com/Mobile.

Visitors to TISEeast.com will find a brand new look to the site and a more simplified, user-friendly experience. The redesigned website is part of a major rebranding effort to market the event as one cohesive brand — The International Surface Event. Consolidating the individual show sites (SURFACESeast.com, StonExpoEast.com and TileExpoEast.com) into one site is part of the web strategy to provide the most up-to-date information to exhibitors and attendees.

TILE recently had the opportunity to talk with Aime Gilmore, show director, to find out some reasons for launching an East Coast exhibition and what some of the show highlights will be.

TILE: Why do you think there is a need for a stone and tile show on the East Coast?

Gilmore: In discussions with our exhibitors, they’re used to having an East Coast show and a West Coast show to ensure they see all of their customers and prospects throughout the country as well as internationally. In 2014, there was no East Coast show. Additionally, we’ve heard for the past few years that many exhibitors want a U.S. show in the fall. So we answered them and chose Miami in October to meet their requests.

TILE: What were some reasons for choosing Miami as the location for the launch of the show?

Gilmore:Miami is an area that is heavily focused on stone and tile, as well as other types of floor covering. Additionally, it is a getaway to Latin and South America. It’s definitely a draw for exhibitors and attendees to do business. Having an East Coast show allows our exhibitors to focus on a different market than they may want coming to Las Vegas.

TILE: Will Miami be a permanent location or do you plan to hold the show in other East Coast cities in upcoming years?

Gilmore: Miami is the home for TISE East for the foreseeable future, and we have no plans to move elsewhere.

TILE: Who is your target market for TISE in terms of attendees and exhibitors?

Gilmore: Obviously, all types of floor covering, stone and tile products you’ll see in Las Vegas. However, many exhibitors are planning to bring more of a commercial mix with their residential products to change it up. We don’t anticipate a carbon copy show of Las Vegas taking place in Miami, and our attendees definitely want to see additional companies and products as well. We have many exhibitors in the show that do not typically come to Las Vegas, which is fantastic. On the attendee side, we are heavily focusing on East Coast, as well as international markets, in addition to our traditional marketing scope. The designer and architect community is a big focus as well as we have been working closely with new partners on this initiative.

TILE: Do you anticipate a different regional draw since Surfaces and StonExpo are held on the West Coast?

Gilmore: Absolutely. When looking at the geographic breakdown of the U.S., there’s definitely a heavy concentration from the West Coast — it’s natural for a Las Vegas event. When we launched StonExpo East 2007 in Atlanta, the audience that we saw was heavily concentrated from the East Coast and this group of attendees didn’t attend the Las Vegas events. Using this as a benchmark, we are certain that we’ll draw from this region as well as attendees that typically do not attend our West event.

TILE: What special programs or events do you plan to have in Miami?

Gilmore:We are celebrating our show launch with an industry Party-By-The-Pool held at the iconic Delano Hotel. The party will take place on opening night at 6:30 p.m. and tickets are available through registration. Attendees and exhibitors will not want to miss this event.

In addition to the show floor with the hundreds of exhibiting companies, we also have several exciting features taking place such as the Product Marketplace, Artisan Avenue and The Cage.

Young professionals are an important audience as well. We’re holding a networking luncheon for them alongside titans of the floor covering, stone and tile industries. What better way for them to learn about their respective businesses then from those that are successful.

TILE: What type of educational program do you have planned for TISE East?

Gilmore: For starters, the education program is top notch, with new speakers, topics and different learning environments. We have taken the traditional classroom setting and put a twist on it — such as “BYOD, Bring Your Own Device” and sessions that move from the classroom to the show floor for hands on applications. These demos will be a must see on the show floor. We are also planning a Hands-On Merchandising Workshop led by Trends Forecasters Victoria Redshaw and Phil Pond.

Architects and designers won’t want to miss our A&D Hospitality Tour, featuring the SLS South Beach and The James Royal Palm. They can go behind-the-design and tour these South Beach luxury boutique hotels.

TILE: If someone asked you specifically why they should attend TISE East, what reason would you give them?

Gilmore:First off, if you’ve ever been to our Las Vegas event, it’s a show like no other. The energy, the products, the networking — there’s so much going on for exhibitors and attendees. Coming to Miami to see a different mix of attendees and exhibitors is one reason alone. Tie in the educational opportunities, certifications and events — you can’t do more in four days. Miami will be the event to be at.