Now in its 32nd year, Cersaie provides a gathering place for tile manufacturers, distributors, architects and designers from all over the world to network, share ideas and even begin business relationships. Last year’s show attracted 900 exhibitors from 35 countries, which included 482 ceramic tile exhibitors and 269 bathroom furnishing exhibitors. Over 100,000 visitors from Italy and 157 other countries made their way through the exhibition center during the five-day event last year. And this year, show organizers are optimistic that it will draw in even more attendees.
Cersaie, the International Ceramic Tile and Bathroom Furnishings Exhibition, will take place at the Bologna Exhibition Center in Bologna, Italy, from September 22 to 26, 2014.
One of the highlights of this year is expanded categories of interior and exterior flooring and wall covering materials, including marble, natural stone, wood and laminates — where professionals can learn more about the most popular trends in flooring and wall materials. Another highlight of the 2014 edition is a keynote lecture by Toyo Ito, winner of the 2013 Pritzker Prize, which will take place on September 25. Known for creating conceptual architecture in which he seeks to simultaneously express the physical and virtual worlds, Ito’s seminal works include Sendai Mediatheque, “Tower of Winds” in Yokohoma, Torre Realia BCN in Barcelona, and most recently, the Taichung Metropolitan Opera House in Taiwan.
For the fifth consecutive year, the event will feature its conference and seminar series, “Building, Dwelling, Thinking,” which includes interactive seminars and talks from various accredited architectural and design professionals. Some of this year’s guest speakers will include Carme Pinós, Javier Corvalán, Riccardo Blumer and Stefano Mirti — who will discuss everything from the history of architecture to the future of ceramic tile.
Cersaie also organizes small exhibitions at the show each year, which are completed by local artists and designers and focus on a particular theme. “CER-SEA,” a project by two Italian designers, Angelo Dall’Aglio and Davide Vercelli, is the new concept for this year, which will focus on beachfront developments that are popular in Italy called “stabilimenti balneari.” These commercial hospitality-driven properties — which include a bar, restaurant and places for people to reserve beach chairs/cabanas — are open to the public in the summer. The exhibit recreates two emotionally-engaging, three-dimensional beach resort scenarios — one in the summer and the other in the winter — in which a number of different businesses are imagined as relocating to the coast to take advantage of the beauty of the natural landscape. The theme of the exhibition is targeted towards the domestic and international markets, including producer companies, retailers, construction firms, beach resort and hotel operators, as well as the general public who will use the new facilities. The exhibiting companies represent some of the key production sectors renowned for Italian style, including floor and wall tiles, furniture and bathroom furnishings.
To help visitors better navigate through the show, the Bologna Exhibition Center is going to be divided into exhibition sectors, which group together companies of the same trade. Exhibition sectors include ceramic floor and wall tiles; non-ceramic flooring and wall covering products (organized in conjunction with Bologna Fiere); sanitary installations, bathroom furnishings, fireplaces, ceramic stoves and tiled kitchens; raw materials, equipment for ceramics; materials and tools for installation and showroom displays for ceramic products; and service activities.
For more information about Cersaie, visit www.cersaie.it/en.