MSI set to unveil new collections at Coverings
ORLANDO, FL – M S International, Inc. (MSI) is gearing up to roll out its latest collection of new surfaces at Coverings. The event will be held at the Orange County Convention Center in Orlando, FL, from April 4 to 7, 2017. MSI, one of the largest premium surface suppliers in North America, will introduce a wide variety of cutting-edge collections, including porcelain, ceramic, quartz, and recycled glass, at booths #3880 and #4080.
The market continues its trend toward more 3D wall tiles, wood lookalikes and geometric patterns. MSI addresses the demand with a newly expanded porcelain and ceramic tile lineup featuring standouts like Adella and Kenzzi Porcelain. For homeowners looking to create statement walls with imaginative designs and textures, Adella Porcelain and Ceramic offers a modern palette in large-format, 3D ceramic wall tiles with coordinating porcelain floor tile. Kenzzi Porcelain provides the timeless look of encaustic tiles in stylized flowers and mod geometrics in floor and wall tiles. The team will present other unique lines like Watercolor Porcelain plank tiles with a light-as-air brush stroke design, and Brickstone Porcelain which is inspired by stacked stone and brick looks.
One of the most versatile debuts, Livingstyle Porcelain, is an indoor/outdoor large-format tile collection with pavers, designed to capture the raw beauty of limestone. Turin Ceramic features an economical large plank floor tile with never-seen-before linear wood looks. Attendees can also peek at the reimagined Recycled Glass decorative mosaics line, complete with natural stone, textile, and wood-inspired tiles in trendy hex and subway patterns.
A coast-to-coast obsession with quartz countertops has generated a wave of new styles in the company’s Q Premium Natural Quartz collection. Seven innovative new colors offer designers, architects and builders more options for creating a dreamlike space for their clients. From the whispery veining of Carrara Marmi™ to the even softer ones in Carrara Caldia™ to the dramatic movement in Calacatta Laza™, each of these new selections take a style cue from luxurious white marble -- right down to the realistic veining. As the trend for concrete looks escalates, the team will also introduce two new concrete finish styles in Babylon Gray Concrete-Finish™ and the black stunner Midnight Majesty Concrete-Finish™.
“We remain focused on next generation design trends that combine high-quality materials with innovative technology to bring authenticity, durability and affordability to all the varied global styles we offer,” said Rup Shah, president at MSI. “With 25,000 people in attendance at Coverings, there isn’t a more exciting venue to reveal new additions to our line. Since we share a common passion for bringing the best of the best surfaces to the U.S. market, the event is always inspirational.”
MSI is also proud to announce that two members of its team will deliver noteworthy presentations at the conference. Emily Holle, director of trend and design, will share inspired tips on planning a phenomenal showroom in her talk, “Site Lines – Tips from the Trade on Designing Showrooms.” Allyson Humphries, sales director, will contribute to the “Women in Stone Speed Mentoring & Leadership Workshop” -- a cutting-edge network-building discussion focused on personal branding.