Ceramiche Caesar Strengthens its Presence in America
BRENTWOOD, TN -- In the heart of Tennessee, Ceramiche Caesar reconfirms its presence on the American market with the inauguration of its new showroom in the urban area of Brentwood. The cosmopolitan tendency that is part of Caesar DNA has long characterized Caesar Ceramics USA that, founded in 1997, has always strived to respond quickly and efficiently to the needs of the local market.
The opening of this new base means another step forward that translates into a strengthening of staff, in creating a dedicated product and improving customer service, on a market that has become fertile ground for the promotion of ‘Made in Italy’ know-how. Italian design is a recognized characteristic and also means added value for the “Made in the USA,” under the auspices of which the main collections destined for American soil are produced.
An important investment then, and a project backed by the whole team, one that allows Caesar, a high-quality Italian ceramics firm, to have a direct presence in the U.S. Here, all the value of porcelain stoneware is at the service of a community of international professionals, part of a plan to consolidate and further promote Italian and American ceramic solutions across the globe.
The structure extends across a total area of roughly 500 m²: innovative offices will accommodate staff dedicated to the U.S. divisions of marketing, customer care and sales, while the showroom becomes an effective shop window, welcoming guests and visitors and providing direct access to the various ceramics collections. Caesar porcelain stoneware does not just play a starring role in the traditional areas of flooring and cladding: the new showroom also demonstrates how the ceramic material takes on a “new skin” to be used in furniture elements such as reception desks, different-shaped tables, and benches and countertops, highlighting the versatility of Caesar branded products when it comes to their aesthetics, functionality and technology.
The new base also stands out for its dedicated conference and meeting area, where designers and professionals can come together to share ideas and discuss new materials, technical issues and the development of new trends. The presence of qualified support staff will allow for the building of a network of designers, businesses, retailers and sector-specific operators, to ensure personalised contemporary architecture solutions with the harnessing of the wide range of products and color combinations offered by Caesar.