The reform of the well-known Crazy Pianos music club in Den Haag, Netherlands, was the beginning of a new stage in its history. The new design pushes their new commercial strategy, aimed at a more demanding audience from a wider age range, but without losing the essence of the original project: the music of two red life pianos and a fun, carefree atmosphere that manages to raise the tone of the night.
The briefing was clear: a crazy, different and sexy venue. Barcelona, Spain-based design firm, El Equipo Creativo, responded with a design rich in details and corners, full of winks and little crazy stories, creating an atmosphere that invites to get carried away and lose your mind. Generating innovative experiences and interactions is one of the goals of the project. Our design is trying to reveal all the potential of any space to create new situations. It is not a design to look at, but to live and experience.
With this in mind, the team at El Equipo Creativo conceived the space as a cinematographic sequence of a surreal film, which is gradually discovered as entering the venue. The layout is organized by clearly differentiated areas surrounding the energy center of the room -- the pianos on a small stage.
Each area is designed as a new scenography within this film, starting from the “Ticket Carrousel” to the “Art Gallery” or the “VIP Cages”. More intimate or social, more comfortable or active, each client would find their ideal corner according to the mood of the night.
Slightly elevated platforms ensure that all areas have visibility of the stage, while their organic shapes invite customers to flow, move and socialize. As the night progresses, the tables around the pianos disappear, converting this area into a lively dance floor.
The bars are positioned as two energy poles that balance the pianos. With a compelling and differentiated personality, their design surprises customers while inviting for interaction. Designed with stairs in its two ends, the “Catwalk Bar” is converted into an elevated stage, where staff and clients become improvised “go-gos” of the night. In the opposite side, the “Blow Bar”, a small and intimate circular bar, which with its sexy look and festive atmosphere, invites clients to approach, drink and chat.
The organic-looking patterns in walls and floors carpets, together with the curvy platforms, helped the designers create a flowing space with a romantic garden feeling. On the other hand, colorful furniture pieces and symbolic objects with a surreal touch invite guests to play and get carried away.