In a world that you no longer need a watch for checking the time, they are more valuable than ever before. Exclusive pieces you wear as accessories and jewels, they are still vibrant, creating their own communities, gathering their own crowds with similar interests and tastes.

Hosting guests under the roof of three luxury watch brands -- Cartier, Panerai and IWC -- Entropia at St. Regis Hotel Nişantaşı is designed to be an exclusive lounge, a meeting point for this exquisite crowd. A gathering spot in a new era where watches are no longer sold in horology boutiques. A place where you’ll experience something different with every visit.

Greeting different needs and changing functions of the space, the lounge was designed by Ofist, an award-winning, global design studio that analyzed the needs of the project deeply.

In Entropia, the interior is designed as a blending of Art Deco timelessness and French elegance. Classic materials like brass, marble, walnut wood, wallpapers, mirrors, fabrics and handmade ceramic tiles were used, familiar to this distinguished world. Nothing surprising, nothing new. Just as if it is a centennial space. Warm, familiar, chic and elegant.

Meeting haute horology with art and design, the space consists of three main spaces: a spacious meeting room enclosed by an elegant library, a cozy lounge area known as the Da Vinci Room and a Collectors’ Room for VIP gatherings. Entropia becomes a place where time stops, for a time like never before and an experience you’ll never ever have again.