The designer, Pablo Erroz, and the manufacturer of porcelain floor and wall tiles, Gayafores, collaborated in the great Spanish fashion event with timeless and natural creations.
When talent and passion for things well done come together, special and brilliant synergies arise. This was the case of the collaboration between the designer Pablo Erroz and Gayafores, one of the most renowned tile companies in the Spanish ceramics sector, which joined forces to form a perfect project, as was evident in the Mallorcan designer’s return to Mercedes Benz Fashion Week (MBFW) to present the Non-Seasonal 2022 collection.
The catwalk at the Madrid Fashion Week was covered with the Canyon collection in the “Pearl” color, a porcelain floor tile with a different design, a highly worked graphic and a smooth movement that generates a subtle contrast of light and shadow. It is a de-toned product that reproduces a sinuous, fluid stone, rich in nuances, thanks to the application of digital material, fusing the latest technology with the traditional ceramic essence, and which Pablo Erroz chose because it is fully in tune with the values of timelessness, neutrality and sustainability that represent his way of understanding fashion. In fact, in his collections there is no such thing as seasons, expiry dates or genres. Just like Gayafores porcelain floor and wall coverings, his garments are a powerful tool for feeling free, expressing oneself and living better.
The designer, a pioneer in genderless design and with an incipient facet as an interior designer, has always been in favor of expanding the limits of fashion to include interior design pieces and explore other areas in order to “create a tangible brand universe.” It is in this context that the collaboration with Gayafores is framed because Pablo Erroz considers that working together with other brands is a way of growing and adding value.
The Pablo Erroz and Gayafores teams worked side by side with boundless energy and great enthusiasm to prepare for the event, which in its 73rd edition was held from April 8 to 11 at Ifema-Madrid, in a hybrid format, with in-person runway shows, performances and fashion films.
“Embarking on this path together with Pablo Erroz is a great satisfaction, as it allows us to experiment and evolve on the basis of design, fashion and new trends at a crucial time like the one we are living, and in which we need to get excited and look to the future with vitality and optimism,” said the marketing department of Gayafores. “To do so hand in hand with Pablo Erroz and on such an exceptional platform as MBFWMadrid ‘is a dream come true.’”
Deploying on the catwalk 100 pieces of porcelain flooring in the 60- x 120-cm format in record time was an exceptional job and never seen before, “but the effort was absolutely worth it, as the event was a success,” Gayafores said. Once again, the brand merged fashion and ceramics, and Canyon’s Pearl model shined with its own light/
Pablo Erroz is one of the designers with the greatest projection of the moment. Formed in the ranks of Inditex and considered by Vogue as “heir to the New York cool,” he has received various international awards; has paraded in MBFWMadrid, Vienna Fashion Week and 080 Barcelona Fashion; has been selected as the “brand to watch” by the trend portal WGSN; and has been included in the short list for the award Who’s On Next of Vogue Spain to the best designer of the year, as well as in the Italian section of Vogue Talents. He has also been part of the design teams of Massimo Dutti and Bershka and has been creative director of Caramelo. Now, with his own firm, he actively collaborates in a multidisciplinary way with various national and international brands, among which is already Gayafores.