After having embellished the interiors of the new headquarters of the EMA, the European Medicines Agency, the Emilian brand is back in the city of canals, decorating the outdoor spaces of the Nhow Amsterdam RAI hotel with collections characterized by elegance and practicality.

In the heart of Amsterdam’s Zuidas business district, in one of Europe’s main creative areas, Ceramiche Refin collections were chosen to clad the outdoor spaces of the prestigious Hotel Nhow Amsterdam RAI, designed by the famous architectural firm, OMA (Office for Metropolitan Architecture). 

All of the hotel’s terraces were paved with Refin OUT2.0 2-cm-thick tiles from the Blue Emotion collection in the color, “Flammé Blue.” The 90- x 90-cm size was applied using the raised installation method on supports. The installation, which was a real challenge considering the considerable height, was handled by the Refin retailer, Kerastone, in active collaboration with Van Beek Tegelprojecten.

The Blue Emotion line, directly inspired by the dark tones of the Belgian Pierre Bleue, carries the charm of a sober surface that is at the same time intimately connected to the material, and is able to convey a strong sensation of quality, cleanliness and resistance, instantly catching the eye of the observer.

Ceramiche Refin’s stoneware is able to withstand sudden temperature changes and wear, is resistant to mold and moss, and is therefore ideal for installation in outdoor environments. OUT2.0, specially designed for outdoor use, guarantees maximum resistance to stress and tensile strength, and is able to fit easily into any outdoor space.

The three triangular volumes that make up the Nhow Amsterdam RAI were built on top of a transparent plinth and are rotated relative to each other. These rotations were made above the 10th and 17th floors and result in triangular projections up to 12 meters long. A total of six triangular terraces were created on the roof of the 10th and 17th floors. 

For the design of the Nhow Amsterdam RAI, OMA was inspired by Het Signaal, the illustrious advertising column located next to the RAI Amsterdam Convention Center, made of a number of triangular blocks placed on top of each other. With a height of 91 meters, 650 rooms on 24 floors, an event space, meeting and conference rooms and a restaurant, the striking Nhow Amsterdam RAI building is the largest hotel in the Benelux.