LIVONIA, MI -- Virginia Tile recently announced it will be opening a new flagship location on West Maple Road in Troy, MI. To better serve its customer base, the company -- known for bringing high design products to its markets -- will be consolidating its contractor-focused Sterling Heights location and design showroom in the Michigan Design Center and transitioning customers to their new all-in-one space in Troy.
“With the opening of this new location, we are changing our strategy -- focusing on both showroom customers and contractors to give each of them a best-in-class experience,” said Sean Cilona, director of product and marketing at Virginia Tile.
The over 45,000-square-foot facility will be home to Virginia Tile’s modern showroom and exclusive contractor lounge in addition to ample office space and a fully stocked warehouse. The lounge will include a “Will Call” service that will allow for fast and convenient pick up of products and project materials.
The company’s decision to combine both their showroom and distribution center aligns with the change in customer mix and provides a premium experience for all customers. Here, customers can plan their projects, see manufacturer demos and check out Virginia Tile’s latest product designs -- this location will benefit all.
“We’re bringing a premium tile and stone experience to the Troy design community,” Cilona said. “Serving customers in all 14 states, this space will be our biggest and most well-thought-out location yet.”
As Virginia Tile puts together the finishing touches, it is preparing for a soft opening mid-to-late summer with a grand opening to follow. Visit cstroy.virginiatile.com for continued updates.