DALTON, GA -- World Floor Covering Association (WFCA) will hold the second installment of its “Profit Matters: Financial Benchmarking to Boost Your Bottom Line” webinar series on November 2 at 2 p.m. EST (U.S. and Canada).

Presented by WFCA CFO, Steve Abernathy, the webinar will examine gross margins in detail and illustrate the impact they have on the bottom line. Topics will include:

  • Margin vs. markup
  • Formulas and calculations
  • How to set prices from cost
  • Labor and gross margins
  • Margin leaks and how to control them

The Profit Matters webinar series shares financial benchmarking tools to help floor covering retailers improve the operational and financial management of their business. Using research results provided by RFMS, Inc. that includes aggregated data from over 1,000 flooring dealer locations throughout the U.S. and Canada, Abernathy provides business leaders a step-by-step playbook on how to maximize profitability of their business.

The complimentary webinar will start promptly at 2 p.m. EST and last one hour. It will be recorded and posted on the WFCA website for those who are unable to join the live session. Attendees can register at WFCA.org.