LAKE ZURICH, IL -- According to a recent industry report, radiant heating sales were buoyed in 2022 due in large part to the development of new services.

WarmlyYours, a radiant heating manufacturer that specializes in both electric floor heating and snow melting systems, released their “Q4 and Annual Industry Report” earlier this week. This report analyzes the sales of radiant heating products (by using WarmlyYours sales data as a proxy for the industry as a whole) within the wider context of the national housing and remodeling markets. One of the most surprising findings in the report was that growth in 2022 for the company was largely driven by SmartServices, their services division.

SmartServices were initially launched in summer of 2020 as a way to provide product installation support remotely during the pandemic. Since then, SmartServices have been developed into a number of different services for both electric floor heating and snow melting that cover almost every stage of a project from measuring to installation of the heating elements.

In 2022, the fastest growing services for WarmlyYours were SmartGuide, the installation supervision service, was up 56% compared to the previous year and SmartFit, the measuring service, was up 50%. SmartFix, the troubleshooting and repair service, grew 1% but was still the biggest service by sales volume (making up 34% of all SmartService sales in 2022).

Trade professionals made up 65% of all SmartService sales. One reason for this is that for many professionals such as tile contractors or electricians, projects that involve radiant heating might only be a small portion of the jobs they work on. Julia Billen, owner and president of WarmlyYours, said that increasing product knowledge amongst the professional customer segment was one of the primary reasons that SmartServices were developed.

“For more than 20 years, we’ve been building an unrivaled knowledge base by designing hundreds of thousands of radiant heating systems and by answering perhaps millions of customer questions with our 24/7 technical support hotline,” said Billen. “And now, with our SmartServices we are able to share that knowledge with the people who are actually in the field every day.”

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