Custom Tile Elevates Social Club Design

The conversion of a former factory in the center of Barcelona, Spain into a multipurpose space for women to promote their personal development features several tile collections from WOW Design

Juno House — The area behind the restaurant bar is clad in rectangular relief tiles, laid vertically to lend the surface a certain sense of movement.
Photo courtesy of WOW Design

tile-clad bar — The interior space has a Mediterranean vibe.
Photo courtesy of WOW Design

Tile "rug" — Tile from the Beimat Collection by WOW Design create a "rug" on the floor of the Juno House.
Photo courtesy of WOW Design

Beimat Collection WOW Design — An eye-catching accent wall was created in the bathroom with tile from WOW Design.
Photo courtesy of WOW Design

Juno House stands in the business center of Barcelona, Spain. It is the country’s first social club designed to meet contemporary female needs -- founded by a group of Spanish and North American women. This unique design project was carried out by the team at The Room-Studio, with the collaboration of WOW Design, whose signature tiles are featured in several of the public areas.

La Farinera, a 19th century former factory spanning an area of over 1,400 square meters, is the focus of the project. The building consists of a five-story tower and large industrial warehouse.

The interior of this architectural gem was renovated by The Room-Studio in order to create a new concept of a women’s social club, aimed at fostering their personal and professional development.

Juno House is a multipurpose space, with a refreshing Mediterranean design based on a use of natural materials, bespoke items specially designed for the club and varying interconnected areas. Tiles by Wow Design are featured prominently in some of these spaces.

The concept of this club, designed to meet very specific needs, could not be found in Spain up until now. Its facilities include a restaurant, shop, meeting rooms, stage, recording studios, crèche, offices, library, exhibition room, “chill-out” zone, sports areas, wellness and beauty spa, as well as numerous leisure areas.

The spacious restaurant, specializing in signature cuisine, is one of the main focal points of the complex, with floor tiles from the Beimat collection by WOW Design in the form of a gigantic ceramic “rug.” The mix of red glazed tiles and terracotta-colored ones affords just the right contrast and touch of warmth. With their diverse format, texture and shine, the tiles give the restaurant an upbeat appearance -- infusing it with all the appeal of natural materials.

The area behind the restaurant bar is clad in rectangular relief tiles, laid vertically to lend the surface a certain sense of movement. The tiles are from the Stripes collection, also by WOW Design.

For the design team, “Juno House had to be strongly identified with Barcelona, looking back at the past a little and reviving traditional crafts.” Ceramic tiles were used “because the club had many organic features, and we wanted to take advantage of different textures,” they added.

“We were looking for earthy shades in order to give the project a natural appeal, so we opted for tiles in both a natural and a glazed finish so as to ensure a restful organic appearance,” said Meritxell Ribé, The Room-Studio’ interior designer.